Industry Overview and Future Development

A.Series for Adult Nursing and Care

Adult diapers were first introduced to the domestic market by Fuburg in 1985, making the Company a pioneer in Taiwan. As the population continues to age, greater attention has been placed on the welfare of older adults. Senior housing, nursing homes, and other industries serving the elderly have developed rapidly, while products for older consumers have become an increasingly important market. As chronic diseases become more prevalent among older adults, the number of people experiencing incontinence has also increased. According to the Health Promotion Administration’s Longitudinal Survey of Health and Living Status of the Middle-Aged and Elderly in Taiwan, 77.3% of people aged 58 and above have at least one chronic disease, while the proportion exceeds 80% among those aged 75 and above. According to statistics from the Taiwan Paper Industry Association, total adult diaper sales are projected to reach approximately 638 million pieces in 2026, representing a year-on-year increase of 2.7%. Domestic sales are projected to increase by 2.9%, while export sales are projected to grow by 1.2%. According to statistics from the Ministry of the Interior, Taiwan’s population aged 65 and above reached 4.673 million at the end of 2025, an increase of 4.1% compared with 2024, indicating continued growth potential for the domestic adult diaper market.

B.Infant Diapers and Pet Products Market

Diapers are an essential product for every newborn. However, Taiwan’s birth rate has continued to decline in recent years. According to statistics from the Ministry of the Interior, approximately 107,000 babies were born in Taiwan in 2025, representing a 20% decrease from 2024.

Although baby diapers are a mature product category with numerous brands and intense market competition, declining birth rates have also led parents to place greater emphasis on product quality and become more willing to spend on their children. In response, manufacturers continue to differentiate their products by highlighting features such as ultra-thin designs, enhanced breathability, wetness indicators, superior absorbency, and greater freedom of movement.

In contrast to the continuing decline in the number of newborns, pet ownership in Taiwan has grown steadily. According to data from the Department of Animal Protection, Ministry of Agriculture, the number of registered pets increased from 2.8 million in 2023 to 3.4 million in 2025, representing growth of approximately 21.4%.

C. Wet Wipe Products

Fuburg continues to innovate its wet wipe products across a range of areas, including target users, packaging, materials, formulations, and functionality. New composite materials will be introduced to improve surface softness and enhance the ability to capture and remove dirt.

In addition to wet wipes for adult care, baby care, and antibacterial use, the product range is being expanded into areas such as pet wipes and household cleaning wipes. By broadening product applications, Fuburg aims to further increase the sales potential of its wet wipe portfolio.

D. Eco-friendly Material Products

In response to growing public awareness of environmental issues, Fuburg has incorporated more environmentally friendly materials into its product development. Eco-friendly adult diapers, diaper inserts, and underpads have already been introduced to the market, helping reduce the use of plastic materials and contributing to environmental protection.

Fuburg also plans to launch eco-friendly pull-up adult diapers in the future, further expanding its range of sustainable adult care products and providing a more comprehensive eco-friendly product portfolio.

E. Other

Fuburg is also developing new products and service projects in areas including feminine hygiene, healthcare products, long-term care assistive devices and equipment, and long-term care system services.

As demand for healthcare and long-term care products and services continues to grow, Fuburg will continue to develop relevant solutions and expand its portfolio, creating new sources of business growth.

Industry Development Trends

Adult diapers are essential daily care products for bedridden patients and individuals with urinary incontinence. As Taiwan continues to age, the proportion of older adults in the population has risen steadily. The number of people aged 65 and above increased from 2.15 million in 2004 to 4.673 million in 2025, driving continued growth in demand for adult diapers.

In the baby diaper market, declining birth rates have led to lower sales volumes. At the same time, the rapid expansion of Taiwan’s pet market has created new opportunities, making pet hygiene and cleaning products an increasingly important area of development for related manufacturers.

The wet wipes market also shows strong growth potential as hygiene habits and consumer awareness continue to evolve alongside greater purchasing power. To strengthen product competitiveness, manufacturers are focusing on improving quality and developing differentiated functional products that address a wider range of consumer needs. Product innovation and functional differentiation have therefore become key factors in gaining market share.

Meanwhile, growing environmental awareness among both the government and the public has placed greater attention on the disposal of single-use hygiene products. Reducing waste treatment costs and minimizing environmental impacthave become important priorities for the industry, requiring continued investment in research, product development, and material improvement.